Coca-Cola. Kleenex. Netflix. Google. Brand names surround us, often to the point that they become a natural part of our everyday speech. As any successful entrepreneur can tell you, there are countless components to creating a successful brand – the most important of which, of course, is providing a good product or service. Still, however, the brandContinue reading “Why Brand Names Are So Important, According To Science”
Category Archives: Business
Getting to know your own business: How an internal inventory can help reduce project costs
Missed requirements cost money, so before engaging with vendors startup companies should know their own business. Often the knowledge of how you do what you do is scattered among departments, company documents, and people. Having an inventory of your company’s inner workings in one central place before engaging with your software vendor is a vitalContinue reading “Getting to know your own business: How an internal inventory can help reduce project costs”
Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership
There are many options for differentiating a brand, depending on the company’s internal capabilities and competitive environment. In this post, I will talk about how to gain a competitive advantage through product differentiation. Differentiation Strategy: 3 Important Questions Before developing the differentiation strategy marketers should have the answer to these questions: • Is my brand theContinue reading “Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership”
Brand Positioning
Is it possible to influence how people feel about your brand? Yes, actually. With brand positioning. Wait a minute. The first question should actually be: “How do people feel about your brand right now?” Do you even know? If you do know, and you’d like to change or strengthen that feeling, you need brand positioning.Continue reading “Brand Positioning”
What’s the Difference Between Bookkeeping and Accounting?
Bookkeeping is all about recording and organising financial data while accountants take that data to prepare reports and get them ready for SARS. This blog will outline the difference between bookkeeping and accounting in more detail so you can easily tell them apart. What the Dictionaries Say Bookkeeping The dictionary definition of bookkeeping is definedContinue reading “What’s the Difference Between Bookkeeping and Accounting?”
Why did I become a mentor
Why did I become a startup mentor? I often hear the reasons people give for not becoming a mentor. “I don’t have time.” “I don’t have the right skills.” “My personality isn’t suitable.” For the most part, these are excuses, not reasons. We all have more time, skills, and insight than we think, and, withContinue reading “Why did I become a mentor”
Strategies for Building the Relationships You Need to Succeed in Business
Some people who believe they were born to build a business only focus on the product. Unfortunately, people who are great at inventing things, and have high creativity, often don’t have strong interpersonal skills or interests. As a mentor to aspiring entrepreneurs, I see a high level of frustration from people in this category who have personally developedContinue reading “Strategies for Building the Relationships You Need to Succeed in Business”
Fund your business
It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. How you choose to fund your business could affect how you structure and run your business. Determine how much funding you’ll need Every business has different needs, and noContinue reading “Fund your business”
Calculate your startup costs
How much money will it take to start your small business? Calculate the startup costs for your small business so you can request funding, attract investors, and estimate when you’ll turn a profit. Calculate your business startup costs before you launch The key to a successful business is preparation. Before your business opens its doors,Continue reading “Calculate your startup costs”
Break-Even Point
The break-even point is the point at which total cost and total revenue are equal, meaning there is no loss or gain for your small business. In other words, you’ve reached the level of production at which the costs of production equals the revenues for a product. For any new business, this is an important calculation in yourContinue reading “Break-Even Point”
Gugu Motsoeneng 