Category Archives: Brand Positioning

Coca-Cola. Kleenex. Netflix. Google. Brand names surround us, often to the point that they become a natural part of our everyday speech. As any successful entrepreneur can tell you, there are countless components to creating a successful brand – the most important of which, of course, is providing a good product or service. Still, however, the brandContinue reading “Why Brand Names Are So Important, According To Science”

There are many options for differentiating a brand, depending on the company’s internal capabilities and competitive environment. In this post, I will talk about how to gain a competitive advantage through product differentiation. Differentiation Strategy: 3 Important Questions Before developing the differentiation strategy marketers should have the answer to these questions: • Is my brand theContinue reading “Differentiation Strategy: How to Gain Competitive Advantage Through Product Leadership”

Is it possible to influence how people feel about your brand? Yes, actually. With brand positioning. Wait a minute. The first question should actually be: “How do people feel about your brand right now?” Do you even know? If you do know, and you’d like to change or strengthen that feeling, you need brand positioning.Continue reading “Brand Positioning”